HappyFeet: Wild with Comfort Campaign
Comfy Footwear Has Never Been So Fluffy
Fun footwear should be for everyone, so we created a campaign to reach out to our audience to inspire them to get their own pair of animal slippers. We worked to create surprise and humor in wearing the slippers in unexpected locations of everyday life, from in an office meeting to out and about the neighborhood. Using strong photography, each visual focuses on the slippers wearer going around in the setting while enjoying the comfort of their animal friend. As the slippers are sold digitally, there was a focus on a digital presence, with both web ads and social media posts.
Roles: Concept, Designer, Photographer
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Animated Web GIFs
